4 Important Social Media Monitoring Tools for Hotels

By on June 14, 2019

Before creating any efficient marketing campaign for your hotel, you require data about your customers. You have to know who your audience is, what they do, what they want and what they think of your hotel. This details can be used to create a solid marketing strategy will help you get more bookings.

In this case, the effortless way to gather this information is by using hospitality media monitoring and its tools. They do exactly what their names suggest, these monitors or your audience on social media. These tools can also be proved valuable after the campaign starts.

The question remains, is which tools are the best and the ones suit your requirements. Here are the points for the essential tools you can have in the hospitality business.

1. Social Mention

This is a free social media monitoring tool and one of the best orms for hospitality which resembles a search engine. What you have to do is to type your hotel’s name in the search field. Then, it will display what people are saying about you on other websites. These consist of sites like Twitter, Facebook, Google, YouTube, WordPress and so on. It will find you the most popular hashtags, users and keywords attached to your hotel. You can find out what people want to talk about when it comes to your hotel and you will find the dislikes as well.

ORMs For Hospitality

2. Hootsuite

This is one of the most popular social media marketing tools out there. It’s an incredibly flexible one and you can do various things with it, which includes social media monitoring.

The biggest features of this tool are called ‘streams’. You can create tabs for your hotel’s Twitter, Facebook, Google+, Linkedin, WordPress, and Instagram social media accounts. Then, under the tabs, you can have streams for each individual network.

You will be able to check all these streams side by side. You will also get to create analytics reports.

3. Curalate

This very tool focuses on what most social media monitoring tools lack, which is, image tracking. It’s capable of reading over 200 million images every day and informs you what people are communicating about your company’s brand through pictures on several social media platforms. Curalate displays the most popular images that your hotel’s guests enjoy while staying there. It also shows the language and keywords they use while they share images of your products.

4. Mention

This social media monitoring tool that lets you choose keywords and set up live alerts for the same so that you get the information as soon as they show up. It works like Google Alerts, but on a large scale. It is capable of monitoring billions of sources in more than 40 languages.

You can always connect your social media accounts to it so that you can respond instantly through Mention’s dashboard. You can enjoy a free plan which is great for people who want to try out the tool.

Above-mentioned tools are the most important social media monitoring for hotels. You must go through all of them, compare them with your goals, and choose the ones that will suit your requirement.

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